What started as a beauty business that Yazmin Cavale ran out of her home garage in Birmingham is now an innovative app that lets women book one-on-one beauty services at the location of their choice. While her husband Jim was growing his Iron Tribe fitness franchise, Yazmin offered services, such as spray tanning, makeup and blowout hairdos to women in her Ross Bridge neighborhood in Alabama. Realizing the need for personalized beauty services, Yazmin created the on-demand beauty app, GLOW.

After studying Fashion Merchandising at Johnson & Wales University, Yazmin went on to work for several prominent fashion and beauty companies, including Trish McEvoy. In total, she has more than 10 years of experience in fashion retail and makeup artistry. Given her background in the beauty industry, GLOW was an easy way to transition her professional services to an expanding clientele.

The GLOW app offers clients the same beauty services that Yazmin offered her Birmingham clients, in their home or another location. GlowPros, who are local, qualified, experienced beauty professionals undergo an extensive hiring process and are then able to provide the services to GLOW’s clients, known as GLOWIES. GLOWIES are able to browse the available beauty professionals, sorted by how close they are to the requested location, user’s ratings and reviews and photos of their expertise, all without leaving the app. Due to the success that GLOW has already achieved, the app recently became available to women in the Nashville area.

Of the experience that GLOW provides, Yazmin says, “I believe that all women deserve to feel beautiful, pampered and receive a premiere, one-of-a-kind beauty experience. We’re committed to empowering women through beauty to achieve excellence. With the overwhelming positive reception we’ve received in Birmingham, our expansion to Nashville was a natural and welcomed next step.”


GLOW’s concept is one that works well for brides-to-be, bridal parties or other events like girls’ night out. The app can be downloaded via the Apple App Store and Google Play. Visit the GLOW website for more information. You can also follow GLOW on Facebook and Instagram.



Leena Kollar is a writer, wife, mom and fashion blogger. She runs the women’s style website, The Style Spectrum, which guides women on finding the best clothing, makeup and accessories for their body shape, face shape and individual seasonal coloring. The overwhelmed mother of two (three, if you include her husband) enjoys solo trips to Target, audience-free trips to the bathroom and sneaking treats after her kids have gone to bed.