That square bottle with the Old No. 7 on the classic black label is celebrating a big birthday.
Jack Daniels Distillery, America’s oldest registered distillery, turns 150 this year.
In 1866, Jasper “Jack” Daniels located his distillery near a limestone water cave spring in a tiny place called Lynchburg, Tennessee.
The whiskey is still crafted much the same way today as when the Mr. Jack was around. With every drop of whiskey going through 10 feet of charcoal to create the iconic “aged to perfection” product that is sold around the world. Over 11 million bottles of the black label alone is sold annually.
To celebrate the birthday, the distillery is launching the Jack Daniel’s Barrel Hunt. A global scavenger hunt with 150 prize-filled barrels hidden around the world.
The first clue will be revealed on the Jack Daniel’s Tennessee Whiskey Facebook page on July 1 (you must be 21 years or older to play).
Even if you don’t find one of the coveted barrels, you can enjoy a tour of the distillery, a perfect day trip for locals and a must for out-of-town company.
Held daily from 9 am to 4:30 pm, the walking tour gives you an inside look at this working distillery that has been creating Jack Daniel’s for 150 years.
Even more reason to celebrate Jack?
The distillery has released a limited edition Jack Daniel’s whiskey to celebrate the birthday.
For more information on the Jack Daniel’s Barrel Hunt, click here.
For more information on tours of the Jack Daniels’ Distillery in Lynchburg Tennessee, click here.