Macy’s Backstage The Outlet Store will open late this summer inside Macy’s at CoolSprings Galleria in Franklin, the second location of the outlet store in Tennessee.
The first location in the state opened in May at Macy’s Oak Court Mall in Memphis.
Macy’s aims to use the store, which will open in 17,700 square feet on the second floor of the store at the Galleria, to offer designer deals and fabulous finds at significant savings.
The grand opening will be celebrated with $20 gift card giveaways for the first 100 customers and special events throughout the day.
Macy’s describes the concept as “a cross between a department store and an outlet, the Backstage experience delivers entertainment and an all-access, VIP pass to fashion and savings. Designed to spotlight new product on a faster turn-around, the smaller format of Macy’s Backstage allows shoppers to spot the latest trends and score the best deals in an easy-to- shop and easy-to-find store environment.”
The outlet will carry fashion, home, cosmetics, gifts, active wear and jewelry.
The store will feature trend boards to spotlight seasonal and “of-the- moment” looks from the store, giving shoppers a snapshot of what is trending in fashion that day. Amenities such as convenient mobile check-out stations, free Wi-Fi, “Juice Bars” – designated charging stations, accessible parking, and three-way mirror installations in the fitting rooms will be part of the outlet store.
Macy’s Backstage outlet stores will offer a wide selection of merchandise from the previous season, as well as fresh merchandise from new brands and internationally recognized labels including celebrity brands. Apparel and accessories brands not currently carried at the full-line department store also will pop up at Macy’s Backstage, and each location is curated to the fashion styles of the community it serves. Savvy shoppers will have a second chance to buy the sweater, handbag, dress and shoes they missed from last year, as well as new merchandise from the most coveted, cutting-edge designers, all at 20 to 80% off comparable department store prices.
In addition to a wide range of apparel, shoes and accessories for men, women and children, plus housewares and home textiles, Macy’s Backstage will feature home decor, bath and beauty products – including nail and hair care – as well as toys, tech, gadgets and more. The Backstage beauty shopper will be able to experience an open sell Beauty section featuring premium beauty brands.
Macy’s Backstage at CoolSprings Galleria is located at 1790 Galleria Blvd., Franklin, TN, 37067 and is open from 10 a.m. to 8 p.m. Monday through Wednesday, 10 a.m. to 10 p.m. Thursday through Saturday, and 11 a.m. to 7 p.m. on Sunday.