Mens skincare brought in an estimated 21 billion in revenue last year as men (finally) embrace grooming that goes way beyond drugstore shave cream and bar soap.
Of course, all that growth means a flood of products.

We give you five products that are loaded with benefits that nourish the men skin generation that knows better than to use deodorant bar soap on their face.

Everyday Basic With  A Side of Shave
This creamy lather is formulated with caffeine, vitamins, and invigorating citrus extracts to prepare skin for a less irritating, more comfortable shave. Perfect for those guys with normal to slightly oily skin, Facial Fuel is a perfect prep for a great shave.

Kiehl’s Facial Fuel Energizing Face Wash for Men, starting at $9 at Dillard’s at CoolSprings Galleria.


Filled with potent antioxidants (they fight off all the evil free radicals floating around that cause aging) this light lotion moisturizes with leaving any greasy glow. It is also loaded with broad-spectrum UVA and UVB protection.  Slap it on every morning before you head out to greet (and conquer) the day.

Jack Black Double-Duty Face Moisturizer with SPF 20, $48 at Dillard’s at CoolSprings Galleria.


Deep Clean Machine
Do you work or play hard enough to build up a sweat? Have oily skin? This Clarisonic brush, designed with shorter bristles for men’s resilient skin, gives a deep clean, getting rid of dirt and oil. The Alpha Cleanse is a sulfate free foaming gel cleanser filled with fruit acids to exfoliate, caffeine for tightening and aloe for smoother skin.

Clarisonic Alpha Fit Men’s Cleansing Kit, $47 at Dillard’s at CoolSprings Galleria.


Never Let The See You …
A shiny new car is yummy. A shiny face is ewwww. This covert spray reduces excess oil: vegetable-derived Capryloyl Glycine helps reduce the appearance of excess sweat, oil and pores. Stow in your car for those days that have you hot and bothered — but you don’t want it to show.

This ultra-fine toning mist helps to reduce excess oil on contact. The refreshing formulation gives a cooling sensation on skin and, with vegetable-derived Capryloyl Glycine, helps reduce the appearance of excess sweat, oil and pores.

Oil Eliminator Refreshing Shine Control Toner for Men by Kiehl’s, $18 at Dillard’s at CoolSprings Galleria.